mascots from around the world


Idle Idol front cover

About the Book

The Japanese have a long-standing infatuation with characters cast as three-dimensional objects that represent products, companies, civic organizations, towns and just about anything else you can imagine. Idle Idol: The Japanese Mascot examines this fascinating cultural history, documenting the evolution of these character statues ubiquitous throughout the country today. More than three-dimensional logos, these mascots exemplify how the Japanese embrace the notion of cute in all aspects of life, dating back to the Edo period. Associated with a brand or shop the mascots also exist as stand-alone characters that people adore. Photographs and written explanations vivify these unique mascots that are artful, audacious and wholly Japanese!

Book Info
  • Hardcover: 144 pages
  • Publisher: Mark Batty Publisher
  • Language: English
  • ISBN-10: 0984190619
  • ISBN-13: 978-0984190614
Publisher Info

For PR enquiries and review copies please contact:
Adri Cowan
Public Relations Manager
Address: Mark Batty Publisher, LLC
36 West 37th Street, Suite 409
New York, NY 10018
Phone: +1 347.830.6271

See more photos of the book here and here.

Preview pg 18-19

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Preview pg 64-65

Preview pg 92-93

Preview pg 116-117

Preview 128-129