I was once again passing by the store when I quickly noticed a new Sato-chan mascot outside. This design marks the latest in a long line of alterations since it’s inception in 1955. The earliest model I’ve found is from 1965 and is my favourite.
Just off the main road in Ginza, the cosmopolitan shopping area of Tokyo lies Shimizu Pharmacy. Like most drug stores in Tokyo they sell the usual products but as soon as you step into the shop you’ll notice two characters almost everywhere you look.
This is Higuchi-san the mascot for Higuchi Pharmacy. Like a lot of Idle Idols I’ve found he obviously decided his own image would make a great mascot. Its surprising how many fat middle aged company presidents have made the same choice.
They didn’t make it into the book but I do like these great signs spotted around Tokyo. The eyes madly rotate round and round outside various opticians and glasses shops.