idleidol.net mascots from around the world

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Idle Idol: Mascots from around the world

Fuzz and Fur

Fuzz and Fur

Hikone mascot samurai cat

Yurukyara festival

ETC mascot

Fuzz and Fur

Our second book is officially out! Fuzz and Fur delves into the world of kigurumi or fur suit mascots. The adoration of mythical creatures and popular anime characters is nothing new in Japan, but kigurumi, is a growing pastime and successful marketing tool. An oversized daikon radish, a skiing egg, a bear with an apple for a head, an erupting volcano – these furry mascots wander the streets of Japan, and the pages of Fuzz & Fur.

Created to promote anything from bridges, castles, the police, water purification plants and most notably prefectures they incorporate landmarks, local points of interest, regional produce, historical figures, civic institutions, and traditional folklore into their designs.

Profiling over 100 kigurumi with photographs and text that explains these mascots’ origins, as well as their likes and dislikes, Fuzz & Fur is the definitive compendium of this fascinating subculture, and the perfect companion to Edward and John Harrison’s Idle Idol.

The book should hit shops in July but if you’re lucky you might find one over at Amazon. To find out more about the book check out Fuzzandfur.net.